About Me

In 2008, Adeline Ashley launched Clever Parties on a simple belief: that with the right ideas and the right plan in one place, anyone could host beautifully without losing their mind. The technology of the moment wasn't ready for it. So she spent the next two decades inside large organizations — Sitecore, ProMedica, Anthem, Southern California Edison — learning exactly how technology removes friction and makes complicated things feel simple, most recently leading Healthcare and Utilities industry strategy at Sitecore, where she advised enterprise clients on AI-driven customer experience.

That long education is now the foundation of everything she does.

She's the author of two books. The Agentic Loop: How Humans + AI Build Experiences That Learn (February 2026, foreword by Sitecore CEO Eric Stine) lays out her framework — Observe, Decide, Act, Learn — for building digital experiences that adapt instead of going stale. Her first book, Shop, Stream, Heal: Transforming Patient Care in the Digital Age, applied the same thinking to healthcare, where the stakes of a confusing digital experience are highest.

Her core thesis: silence and unstructured content are invisible to AI. As AI systems become the layer between organizations and the people they serve, the businesses that structure their expertise clearly — and keep learning from what happens after — are the ones that stay visible. The rest disappear from the conversation.

Today, Adeline works with organizations as an advisor and consultant, helping leadership teams diagnose where their digital experience creates friction, prioritize what to fix first, and build the internal case for acting on it. She also builds what she teaches: she returned to Clever Parties, her original 2008 platform, and rebuilt it as an AI-powered party-planning tool — proof, in production, that the Agentic Loop framework works.

It started with food, not screens. Adeline's Gourmet Foods was her first business — mango salsas, English toffees, wine cooking sauces, a gift basket line that ended up on shelves at Whole Foods, Bristol Farms, and Neiman Marcus, and in the hands of clients like Oprah and Aerosmith. It taught her something she's carried into every job since: the difference between what looks good and what actually works for the person on the other end.

That instinct is what led her to Southern California Edison, where she cut her teeth on content strategy — figuring out how to make dense, high-stakes information feel human, and proving it with the numbers to back it up.

From there it was Anthem, then ProMedica, where she led the digital transformation initiative — the job that turned her into a healthcare person for good. Healthcare is where bad digital experience stops being merely annoying and starts being dangerous, and once she saw that, she couldn't unsee it.

That perspective is what she brought to Sitecore, where she spent four years as Global Head of Industry & Value for Healthcare and Utilities — advising enterprise clients on AI and digital experience strategy, and taking the stage at HIMSS, Sitecore Symposium, and rooms around the world to make the case for building experiences that actually learn.

And somewhere in the middle of all of it, she went back to Clever Parties — the platform she'd first tried to build in 2008, before the technology existed to make it work. Now it does. So she rebuilt it, this time with the AI to actually deliver on the original idea: a complete party plan in minutes, no stress required.

Gies College of Business, University of Illinois Urbana-ChampaigniMBA, 2018

University of Southern CaliforniaPost-Graduate Certificate in Advanced Advertising

University of California, Los AngelesB.A. Sociology

When she's not thinking about AI visibility, Adeline is working toward becoming a professional-level cook and jazz pianist — and is, unapologetically, still a hockey mom. She lives in Toledo, Ohio with her husband Mark and son Simon, and still thinks the best ideas happen around a table with great food and people who matter.