About Me
Digital Experience Executive, Author & Serial Entrepreneur
Adeline Ashley is the author of "Shop Stream Heal: Transforming Patient Care in the Digital Age" and an award-winning digital innovation leader with over 20 years of experience spanning healthcare, retail, and digital transformation. As an executive leader at organizations including Southern California Edison, Anthem, and ProMedica, she champions digital transformation initiatives that create personalized, accessible experiences. Her data-driven approach and expertise in cutting-edge digital tools have earned multiple awards for customer satisfaction and web accessibility.
A serial entrepreneur with a passion for innovation, Adeline's ventures showcase her versatility in creating exceptional customer experiences. She founded Adeline's Gourmet Foods, developing a premium line of products featured in Whole Foods Market, Bristol Farms, Neiman Marcus, and Harry & David. Her expertise spans recipe development, nutritional labeling, product development, and co-packaging.
Known for her creative vision, Adeline revolutionized the gifting industry with her premier gift design service, earning a distinguished clientele from Oprah to Aerosmith. She later pioneered cleverparties.com, an award-winning platform that transformed party planning by combining e-commerce with social networking.
Adeline brings this same innovative spirit to healthcare digital transformation, helping organizations create seamless, patient-centered experiences. Her insights into retail excellence and digital innovation form the foundation of her book, where she explores how healthcare can evolve to meet modern consumer expectations.
When not shaping the future of digital healthcare, Adeline is a dedicated hockey mom who enjoys experimenting with recipes in the kitchen, wine tasting, and spending time with her husband on their vintage wooden boat.
About Adeline Ashley
Sitecore
Director of Customer Engagement at Sitecore leading the healthcare and energy verticals. Providing insights and trends, workshops for road mapping and inspiration, as well as thought leadership to help companies innovate and deliver personalized digital experiences.
ProMedica
Leading the digital transformation initiative and helping ProMedica's mission in redefining healthcare. Driving strategy and innovation for improving the customer experience by leveraging data to understand user preferences and creating personalized experiences across the customer journey to deliver the right message to the right client at the right time on the right channel.
Anthem
Thought leadership in delivering quality content to improve customer satisfaction and increase engagement. Results-oriented professional with proven experience in planning and executing large-scale, multi-channel marketing campaigns by leveraging analytics and customer data.
Southern California Edison
Bringing together a creative content marketing mindset and strategic thinking to deliver a high-end, branded content experience with real results under tight schedules and budgets. Utilizing a metrics-driven approach to manage the channel and provide analytics and actionable reporting to inform content strategy and optimization.
Cleverparties.com
Launched an award-winning website, cleverparties.com that allows party planners to find great products from over 50 trusted partners such as Target.com, surlatable.com, itunes.com, and 1800flowers.com.
Food Stylist & Blogger
Led food packaging design and marketing materials from art direction to food styling to establish a consistent branded look and feel for gourmet food clients.
Adeline's Gourmet Foods
Gourmet foods and gifts service entrepreneur. TV guest appearances on cooking shows. Successfully helped clients reach sales and marketing goals and launched new products through unique custom-branded gifts.