Adeline Ashley is an award-winning, highly creative, and results-driven marketing professional with over 20 years of experience in digital content, gourmet foods, and gift industries. She is passionate about helping clients through smart marketing efforts that create awareness, build brand image, and improve customer experience. She enjoys leading highly productive teams, managing multiple projects, and coming up with innovative solutions.
As a serial entrepreneur, she started her first company, Adeline's Gourmet Foods. She launched a line of gourmet fruit salsa, vegetable won ton chips, Asian fusion vinegar, wine-infused cooking sauces, and confections. Her line was sold in natural food stores and specialty retailers such as Whole Foods Market, Bristol Farms, Neiman Marcus, and Harry & David. She has extensive knowledge in recipe development, lab testing, nutritional labeling, product development, private label, and co-packaging.
Additionally, she is a premier source for creative gifts and ideas to help both individual and corporate gift buyers. She takes pride in designing beautiful gift presentations. Her customers rely on her expert advice, product sourcing capabilities, and clever design t find and produce the perfect gift for any occasion or event. The key to her success is helping the individual gift buyer tune into the recipient's interests, tastes, and personality to ultimately choose the best gift. Special artistic care goes into packaging the gift and delivering the extra "WOW" factor, hence the long list of celebrity recipients and clients from Oprah to Aerosmith.
Adeline created the award-winning website, cleverparties.com. She found a hole in the entertaining and party planning area. Through her visionary efforts, she designed an online site that gives party planners the ability to order party decorations and essentials as well as share and exchange ideas with a social networking community all in one place.
She transferred her creative and digital skills to work with Southern California Edison, Anthem, and ProMedica. She is an executive leader paving the way for digital transformation to provide great personalized digital experiences. She relies on data analysis and cutting-edge digital tools and trends to help create more engaging interactive digital content. Adeline has won several awards for customer satisfaction and web content accessibility guidelines.
When she is not working on digital marketing strategy she is a busy hockey mom. In her free time, you can find her in the kitchen experimenting with food recipes, sipping wine, or riding in a vintage wooden boat with her husband.
Not only is Adeline technologically savvy and completely lives and breathes creativity and resourcefulness, she also carries one other key skill that many fail to have in this day and age... a good eye for design.
I've worked with Adeline for a few years. We've collaborated on numerous projects centered on design, content, branding, and enhancing digital user experience. She has an artist's aesthetic, with a passion to produce creative work that is high quality in addition to being effective. e it so everybody knows and gets excited about it
I had the pleasure of working with Adeline on the redesign of Southern California Edison’s website. It was a massive undertaking, with Adeline in charge of managing a team of writers and designers, determining the site architecture, creating a schedule and allocating resources, developing process flows, and outlining and reviewing nearly every single square inch of the new site.
Adeline Ashley has been a key client for several years. She and I have collaborated on various initiatives to develop the Information Architecture and Content Strategy for her company's Responsive Web Design release. Adeline provided thoughtful insights, useful research and initiated several overlapping efforts to refine the user experience, test the taxonomy and capture user feedback on the site's nomenclature. Adeline is very observant and brings a keen sense of consistency and best practice to her projects, and the team's process. Adeline was instrumental in identifying the operational benefits, business goals, and net savings that justified the new efficiencies gained through the development of the company's refreshed web style guidelines. Adeline has maintained a cheerful approach and pleasant working style through several shifts in her role. She never stops reaching for creative excellence
Adeline Ashley is multi-talented and highly creative. I have used her to send out unique thank you gifts that helped promote my company. She offers creative promotional ideas that go beyond the traditional ad specialty items available and then add a special touch in wrapping and presenting the gifts.
Adeline is motivated, creative, spontaneously resourceful, smart, dedicated and has a great eye for detail. When faced with challenging tasks, she rolls up her sleeves and inspires others to do the same. Everyone I know who works with her is faced with the same issue: How am I going to keep up with this dynamic whirling dervish of energy and positivity. Luckily her enthusiasm is infectious and she makes it easy to stay organized, collaborate, and get the job done.
Digital Marketing Certificate 2016
Post Graduate Certificate in Advanced Advertising 1989
B.A. Sociology 1988