Digital Experience Executive: Crafting Seamless Experiences
Digital Experience Executive, Author & Serial Entrepreneur specializing in digital marketing strategies for improving healthcare delivery with innovative solutions like Shop Stream Heal.
New Book — Available Now
AI is rewriting how people find care, solutions, and answers. The Agentic Loop introduces a practical framework — Observe, Decide, Act, Learn — for building digital experiences that get smarter with every interaction.
Inside: why optimized websites are becoming invisible, the shift from SEO to conversational AI.
Where it all started
Shop Stream Heal
Ten strategies that bridge the gap between modern consumer convenience and outdated patient care systems. Shop, Stream, Heal laid the foundation — and The Agentic Loop builds on it. Available in print and digital formats.
Webinar
The Changing Role of the CMO in Healthcare
Productive Edge hosts a discussion on the evolving role of the Chief Marketing Officer in Healthcare, featuring Adeline Ashley, Director of Customer Engagement at Sitecore. They delve into effective digital marketing strategies that can enhance healthcare delivery, including innovative concepts like Shop Stream Heal.
Webinar on Demand
Win Patients with the Right Digital Strategy and Engaging Experiences
Is there friction in your patient journey? Do your competitors provide a better patient experience? Are patients frustrated with your digital experiences? Join us for this webinar, where my friends from Avanade and I discuss effective digital marketing strategies to design personalized experiences that enhance patient acquisition, drive patient engagement, and improve healthcare delivery. We'll also explore how to reduce operational costs across the digital care journey using a composable DXP. Don't miss out—Watch Now!
