Stand out from the crowd.
I build amazing digital experiences.
Stand out from the crowd.
I build amazing digital experiences.
Experience
Sitecore
2022 - Present
Director of Customer Engagement at Sitecore leading the healthcare and energy verticals. Providing insights and trends, workshops for road mapping and inspiration, as well as thought leadership to help companies innovate and deliver personalized digital experiences.
ProMedica
2019 - 2022
Leading the digital transformation initiative and helping ProMedica's mission in redefining healthcare. Driving strategy and innovation for improving the customer experience by leveraging data to understand user preferences and creating personalized experiences across the customer journey to deliver the right message to the right client at the right time on the right channel.
Anthem
2018 - 2019
Thought leadership in delivering quality content to improve customer satisfaction and increase engagement. Results-oriented professional with proven experience in planning and executing large-scale, multi-channel marketing campaigns by leveraging analytics and customer data.
Southern California Edison
2011 - 2018
Bringing together a creative content marketing mindset and strategic thinking to deliver high-end, branded content experience with real results under tight schedules and budgets. Utilizing a metrics-driven approach to manage the channel and provide analytics and actionable reporting to inform content strategy and optimization.
Cleverparties.com
Launched an award-winning website, cleverparties.com that allows party planners to find great products from over 50 trusted partners such as Target.com, surlatable.com, itunes.com, and 1800flowers.com.
Food Stylist & Blogger
2008 - 2011
Led food packaging design and marketing materials from art direction to food styling to establish a consistent branded look and feel for gourmet food clients.
Adeline's Gourmet Foods
1999 - 2009
Gourmet foods and gifts service entrepreneur. TV guest appearances on cooking shows. Successfully helped clients reach sales and marketing goals as well as launched new products through unique custom branded gifts.