Stand out from the crowd.
I build amazing digital experiences.
2019 - Present
Leading the digital transformation initiative and helping ProMedica's mission in redefining healthcare. Driving strategy and innovation for improving the customer experience by leveraging data to understand user preferences and creating personalized experiences across the customer journey to deliver the right message to the right client at the right time on the right channel.
2018 - 2019
Thought leadership in delivering quality content to improve customer satisfaction and increase engagement. Results-oriented professional with proven experience in planning and executing large-scale, multi-channel marketing campaigns by leveraging analytics and customer data.
2011 - 2018
Bringing together a creative content marketing mindset and strategic thinking to deliver high-end, branded content experience with real results under tight schedules and budgets. Utilizing a metrics-driven approach to manage the channel and provide analytics and actionable reporting to inform content strategy and optimization.
2009 - 2011
Launched an award-winning website, cleverparties.com that allows party planners to find great products from over 50 trusted partners such as Target.com, surlatable.com, itunes.com and 1800flowers.com.
2008 - 2011
Led food packaging design and marketing materials from art direction to food styling to establish a consistent branded look and feel for gourmet food clients.
1999 - 2009
Gourmet foods and gifts service entrepreneur. TV guest appearances on cooking shows. Successfully helped clients reach sales and marketing goals as well as launched new products through unique custom branded gifts.
ProMedica's website was built on an old CMS platform that was no longer going to be supported. In less than 9 months, I led a small but mighty digital team to migrate the content. It was more than your basic lift and shift. We did a content audit, refreshed the look and feel, and made the site ADA compliant.