About

Adeline Ashley is an award-winning,  highly creative and results-driven marketing professional with over 20 years of experience in digital content, gourmet foods, and gifts industries. She is passionate about helping clients through smart marketing efforts that create awareness, build brand image and improve customer experience. She enjoys leading highly productive teams, managing multiple projects and coming up with winning innovative solutions.

As a serial entrepreneur, she started her first company, Adeline’s Gourmet Foods. She launched a line of gourmet fruit salsas, vegetable won ton chips, Asian fusion vinegars, wine-infused cooking sauces, and confections. Her line was sold in natural food stores and specialty retailers such as Whole Foods Market, Bristol Farms, Neiman Marcus and Harry & David.  She has extensive knowledge in recipe development, lab testing, nutritional labeling, product development, private label, and co-packaging.

Additionally, she is a premier source for creative gifts and ideas to help both the individual and corporate gift buyer. She takes pride in designing beautiful gift presentations. Her customers rely on her expert advice, product sourcing capabilities and innovative designs to find and produce the perfect gift for any occasion or event. The key to her success is helping the individual gift buyer tune into the recipient’s interests, tastes and personality so as to ultimately choose the best gift. Special artistic care goes into packaging the gift and delivering that extra “WOW” factor –hence, the long list of celebrity recipients and clients from Oprah to Aerosmith.

Adeline is also the creator of the award-winning website, cleverparties.com. She found a hole in the entertainment and party planning area. Through her visionary efforts, she designed an online site that gives party planners the ability to order party décor and essentials as well as share and exchange ideas with a social networking community all in one place.

Today, she is a Senior Digital Content Executive who lives and breathes creativity, resourcefulness, problem-solving and leading a team to create amazing customer experiences through great content. Currently, she works on anthem.com. She has built close relationships with various business units to collaborate on improving the digital experience, ensuring brand consistency, and creating content that works across channels and more importantly, is future-ready for AI, mobile apps, and digital tools.  While at Southern California Edison she led the digital team through 3 web redesigns and have put into place processes, style guides and content governances that have changed the way content is developed and resulted in saving more than a million dollars in operational efficiencies. She also helped with the company’s new brand guide launch providing guidance and input on the new brand look and feel for digital assets and sce.com.

When you hire her, you can rely on her client management skills to develop and lead projects with attention to detail, organization skills to manage multiple projects and adapt to changes as well as her creative problem-solving skills to create a great customer experience with content that is future-ready, actionable and supports brand awareness.

When she is not working on content strategy she is a busy hockey mom. In her free time, you can find Adeline in the kitchen experimenting with food recipes or sipping wine with her husband.DSC_0068

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