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	<title>adelines.com</title>
	<link>http://adelines.com</link>
	<description>food bites and marketing tales</description>
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		<title>May is Celiac Awareness Month</title>
		<description><![CDATA[May is Celiac Awareness Month.  If you have gluten free products, now is a great time to promote.]]></description>
		<link>http://adelines.com/2011/04/may-is-celiac-awareness-month/</link>
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		<title>What is a Co-packer?</title>
		<description><![CDATA[A co-packer also known as a contract packer is a company that manufactures and packages food for other companies.  An entrepreneur food company often hires a co-packer to produce for a variety of reasons.  The main motivation behind companies choosing to use a co-packer is to reduce the start up costs in overhead, manufacturing, labor, [...]]]></description>
		<link>http://adelines.com/2011/04/what-is-a-co-packer/</link>
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		<title>Common Universally Recognized Food Symbol Callouts</title>
		<description><![CDATA[Food companies use symbol to show the consumer important features about their product.  There are symbols that are universally recognized and show that the claim is certified and there are others that claim an advantage but may not be verified or regulated by the FDA. Here are some symbols you can trust when reading labels. [...]]]></description>
		<link>http://adelines.com/2011/04/common-universally-recognized-food-symbol-callouts/</link>
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		<title>Sales Management and Strategy</title>
		<description><![CDATA[To successfully take your products to market, you must first determine the most effective methods of sales management.  Your goal is to sell product  in a way that achieves the highest level of visibility for your product, and gives a positive light on you,  your brand and your company. The success of your product remains [...]]]></description>
		<link>http://adelines.com/2011/03/sales-management-and-strategy/</link>
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		<title>UPC Bar Code</title>
		<description><![CDATA[The folks at cummingsdesign.com have a really nice article on getting a UPC bar code and how to get it on a retail package. Below is their article. How retail suppliers get a UPC bar code and how they get the UPC bar code number on a retail product package. To get the UPC bar [...]]]></description>
		<link>http://adelines.com/2011/03/upc-bar-code/</link>
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		<title>Pricing Strategy</title>
		<description><![CDATA[Pricing your product correctly will greatly impact your success.  Do your homework. Look at your competitors&#8217; product and compare price by weight, packaging style, ingredients, product features and distribution. When developing a pricing strategy take into account your branding, marketing and packaging decisions. Understand who is involved in getting your product into the marketplace and consider [...]]]></description>
		<link>http://adelines.com/2011/03/pricing-strategy/</link>
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		<title>Natural and Green Appeal</title>
		<description><![CDATA[According to a recent article in FoodProductDesign.com, two paths,&#8221;natural&#8221; and &#8220;green&#8221; are being incorporated into food product design, development and marketing. In 2009, Chicago based research firm, Mintel in their Global New Product Database announced that the No. 1 claim on food labels was &#8220;natural&#8221;.  Sales of food that carried &#8220;natural&#8221; on the label were [...]]]></description>
		<link>http://adelines.com/2011/03/natural-and-green-appeal/</link>
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		<title>Packaging Design</title>
		<description><![CDATA[Ask any food marketer and they will agree that packaging is one of the most important sales tools and influential factor in the success of a product. When designing and planing your product packaging, consider the following: Who is the consumer? How, When, Where will the consumer buy, then consume the product? How can product [...]]]></description>
		<link>http://adelines.com/2011/03/packaging-design/</link>
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		<title>Distribution Channels</title>
		<description><![CDATA[How do you get your product distributed once you determine your retail channels. Below is a list of different distribution channels Specialty/Gourmet Foods Distributors: Mainly dry groceries. Stores Served: Specialty / Gourmet, Health / Natural, Supermarkets, Convenience Stores (C-Stores) Health/Natural Foods Distributors: Mainly dry foods some frozen and refrigerated foods Stores Served: Health/Natural, Specialty / [...]]]></description>
		<link>http://adelines.com/2011/03/distribution-channels/</link>
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		<title>Food Entrepreneurship</title>
		<description><![CDATA[Starting any business is not an easy task, and becoming a food entrepreneur is a special challenge. You will need to prepare yourself for the hard work and dedication it takes to succeed in the food business. Knowledge  and understand financial, marketing, and management issues is essential. You must learn about food regulations, processing and [...]]]></description>
		<link>http://adelines.com/2011/03/food-entrepreneurship/</link>
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