COPE: Create Once and Publish Everywhere

COPE: Create Once and Publish Everywhere

As part of my content strategy work at Southern California Edison, I introduced the company to the concept of COPE...

Tell a Story with Video

Tell a Story with Video

Consumers have little time and when you want give instructions on how to do something, pictures can be boring. Create...

Are You Ready for Micro Moments?

Are You Ready for Micro Moments?

Consumers use their smartphone to get answers to 4 key micro moments: “I want to know…” Moments “I want to...