Elements for Mobile Content Strategy

Content strategy elementsWhen formulating and beginning a content strategy, it is important to consider the following elements:

 

Conduct a full content audit of your web site

Do a competitive analysis on comparable websites

Analyze how content is currently developed and find ways to improve

Do a card sorting exercise to understand your website taxonomy and nomenclature affect on navigation

Practice the COPE (Create Once, Publish Everywhere) methodology

Evaluate your website’s information architecture

Understand the governance behind content creation and its life cycle.