What is Content Strategy

Content Strategy

At a high level content strategy  is a road map for future content development to ensure that content delivers great core experiences that meet customers’ basic needs.

Content Strategy is focused on content and people. Under content you need to think about its structure and substance and under people you need to think about good workflow and strong governance.

There is the Content part that consists of Substance and Structure and then there is the People component that includes Workflow and Governance.

Substance is how content is created and maintained. Structure looks at how content is organized, prioritized and accessed. Workflow looks at who creates and maintains content. Governance is about who and how decisions are made about content and strategy.

Effective and good content strategy considers the above elements and applies it regularly.