Branding Strategies


There are may ways to brand your product for sale to the trade and to consumers.

  • Your Own Brand: Use your own company name and/or create separate brand names for your product line or product
  • Private Label: You package your product for another product company who can market your product as their own.
  • Control Brand: Packaging your product for exclusive distribution in a given geographical area or specific markets.
  • Co-Branding: This can be various combinations of the above options.


It is common for a company to do some or all of the branding strategies listed above. Research and make a branding plan to successfully fulfill your long term goals.