Positioning

Positioning

To properly position your product, marketers often refer to the Five Ps of success. Focus on having:

  • The right Product
  • Packaged right
  • Priced right
  • Being at the right Place at the right time
  • Maximize Promotional opportunities
  • Saturate all market places for greatest consumer availability

Positioning your product requires consideration of many factors.  Most importantly, after careful research of the marketplace, offer a product that will appeal and fit the needs of the greatest number of consumers, as well as your target  retail trade channels and the distributors. Keep in mind that successful products are not just sold to be on the retail shelf but rather must be purchased repeatedly by the consumer.  Other points to consider include, seasonality, local traits, and economy.